CENTRAL JACKSON COUNTY EMERGENCY MANAGEMENT AGENCY
CJCFPD Training Facility, 4175 US 40 HWY, Blue Springs, MO P: 816.229.9118 firstname.lastname@example.org
FOR IMMEDIATE RELEASE
DATE: May 30, 2012
Kim Nakahodo, Public Information Officer, 816.655.0497, email@example.com
Andy Bailey, National Weather Service, 816.540.6134, firstname.lastname@example.org
Todd Farley, Emergency Management Director, CJCEMA, 816.229-9118, email@example.com
New emergency alert system can deliver warnings directly to cell phones
CENTRAL JACKSON COUNTY, Mo. – Emergency management officials know that in weather emergencies, such as tornados, warnings can save lives. But they can’t always rely on traditional warning methods — television, radio and outdoor sirens — to reach everyone. Beginning in June, through a partnership with FEMA’s Integrated Public Alert and Warning System, officials will also be able to send warnings directly to cell phones.
Using the new Wireless Emergency Alert (WEA) system, the National Weather Service will send warnings for tornados, flash floods, blizzards and ice storms in the Kansas City area to cell towers that serve affected counties. The warnings will go automatically to any newer-model cell phones within range of the towers.
“While these warnings may look like text messages, there won’t be any charges on your phone bill,” said Todd Farley, Emergency Management Director for the Central Jackson County Emergency Management Agency. “This is just one more way to be alert for imminent dangers, whether you’re at home or on the road.”
The short messages will provide very basic information, such as the type of warning, affected areas and duration. “When you get this warning message, we encourage you to turn to other sources for more detailed information about what to expect and what actions you should take,” said Farley.
Whether and how you’ll receive the alerts depends on your cell phone and service provider. About 10 percent of the cell phones in use today are already capable of receiving the alerts; others, such as newer iPhones and Android models, will soon receive software updates that add this feature. The wireless industry estimates that by 2014 nearly all phones on the market will be WEA-capable.
The alerts are delivered directly from cell tower to cell phone through a one-way broadcast. The system will not track or locate individual cell phones or phone numbers — it simply broadcasts to all phones within range. Unfortunately, in some cases, this may result in overwarning.
“For example, if we issue a warning for Jackson County, it will go to all towers that serve that county. If you live in an adjacent area, such as Cass or Clay counties, you may get the warning, too,” said Andy Bailey, warning coordination meteorologist at the National Weather Service office in Pleasant Hill. “Towers in urban areas generally serve a radius of two to five miles, and in rural areas up to 10 miles, so the warning message may reach a little beyond the warning boundaries.”
The alerts will include a unique ring tone and vibration. They will not interrupt any phone calls or downloads in progress. If you’re on the phone when the warning is issued, you’ll get the message after you end your call.
In addition to weather alerts, the system can broadcast AMBER alerts and presidential alerts for national emergencies. On newer phones, these alerts will be turned on by default. Procedures for opting out of the alerts will vary by carrier.
“Like any new system, we’ll no doubt have some issues to work through,” said Farley. “We hope people will be patient and not opt out of these potentially life-saving messages. The system will get better with time, but it’s too important to wait any longer.”
To learn more about preparing for emergencies, visit www.preparemetrokc.
To find out if your phone is capable of receiving the alerts, visit your cell phone carrier’s website.
Cricket Wireless: http://www.mycricket.com/support/topic/commercial-mobile-alert-system-cmas
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City of Blue Springs, Mo.
903 W. Main Street
Blue Springs, MO 64015
Phone: (816) 655-0497
Fax: (816) 228-7592